FAQ
Questions and answers
Plain answers about DGL Commerce Optimizer.
What does DGL Commerce Optimizer do?
It is an app for online stores, made by Digital Galactica Labs. It reads your store and advertising data, shows which products, campaigns and channels make money, and suggests growth opportunities. You decide what to do.
Who is it for?
Owners and teams who run an online store on Shopify, advertise with Google and want to see profit, not only sales.
How does it calculate profit after ads?
It starts from your Shopify orders, refunds and the product and shipping costs it knows, then subtracts your Google Ads spend for each product and campaign. Every figure is labelled Calculated, Estimate or Not known yet. Full net profit needs your accounting data.
Does it change my store or my ads?
No. It only reads. It never changes your store, your ads, your email campaigns or your product feed; any change is yours to make.
Which data does it read?
Your Shopify products, orders, refunds, shipping, inventory and store visit totals, and, if you connect them, Google Ads, Google Merchant Center, Google Analytics, Google Search Console and Klaviyo. The privacy policy lists every field and permission.
Does it work with Google Ads, Merchant Center and GA4?
Yes. It reads Google Ads and Merchant Center to show which campaigns and products make money after their spend, next to the ROAS Google reports. Google Analytics 4 adds daily totals by channel, device, landing page and checkout step.
What business questions does it answer?
Everyday questions such as which products make money, which campaigns lose money and which products will run out. Each answer is labelled Calculated, Estimate or Not known yet, with its period and source.
How are growth suggestions ranked?
By the profit at stake, how sure the app is and the effort involved. Each suggestion comes with a suggested test and a rule for when to stop. Nothing changes until you act.
How does the action log work?
When you mark a suggestion as done, the app records it and, after a measuring window, compares before and after. It gives a verdict only for changes it can confirm in your store's data.
Does it use AI?
Only if you turn it on. Optional AI explanations send a short summary of your store's figures to Anthropic to write a plain-language explanation. The app's figures are calculated from your data and never depend on the AI.
How is my data protected?
Data is encrypted in transit, and access tokens are stored encrypted. Each store's data is kept separate, it is not sold or used for advertising, and customer names and contact details are not stored.
How do I delete my data?
Uninstall the app from your Shopify admin; the app then deletes your store's data. You can also email support@dgl.dev and ask.
How much does it cost?
Pricing will be set at launch. DGL Commerce Optimizer is not on the Shopify App Store yet; to ask about early access, email support@dgl.dev.
Who makes it?
Digital Galactica Labs, LLC. For questions, email support@dgl.dev.
More detail: Privacy policy, Terms, Support.